This course provides practical, proven tools for transforming an idea into a product or service that creates value for people. As students acquire these tools, they will learn how to differentiate between good and bad ideas, how to build a winning strategy, how to shape a unique value proposition, design a business model, compare the innovation to existing solutions, build flexibility into a plan and determine when best to quit. This course guides students through the process of actively validating ideas in the market. Students are encouraged to identify and communicate good opportunities and to create and capture value from those. Students will receive feedback that systematically tests different parts of their business idea and develop confidence in pitching ideas to investors and customers; instructor-led discussions and lectures; assessment through projects, exams, assignments, and presentations.
- Instructor: Nejdeh Hovanessian