The course introduces students to the field of marketing and marketing management.  Students learn to analyze, plan, and implement marketing strategies in order to achieve the objectives of a range of organizations. Students analyze cases that focus on key marketing tasks: marketing research, consumer behavior, segmentation and targeting, product and brand management, sales forecasting, pricing, marketing channels, and promotion and advertising strategies. Students will also have the opportunity to work in teams to develop and present an innovative marketing plan for a business of their choice.  Home tasks will include completion of reading assignments and case study analysis as well as weekly progress on team marketing plan. Three hours of instructor-led class time per week time per week including discussions.